Meet Elaine.

Founder of Stable Vision Agency, El Hoffmann, speaking infront of investors that focus on the equestrian industry. She is discussing Branding and Storytelling.
Equine Digital Agency owner, El with long brown hair, wearing glasses, a white high-neck top, smiling, with a green wall, shelves, a potted plant, and books in the background.
Elaine Hoffmann speaking with a group of diverse people on stage, after they took home the win from Mortar's Pitch Competition.

Elaine is the visionary founder of Stable Vision, a digital agency dedicated to revolutionizing equestrian brands and businesses through strategic branding and web design. Her passion for the sport began at just eight years old, drawn to the thrill of the jumper ring—a love that led her to earn an Equine Studies degree from Virginia Intermont. From riding and training at a top sporthorse breeding operation to coaching competitive jumper riders, Elaine built a career deeply rooted in the equestrian world. But as she balanced horses, clients, and business management, she discovered a new passion: helping others build thriving, sustainable brands.

Her journey beyond the barn took her into the nonprofit and startup sectors, where she sharpened her expertise in business strategy and leadership. A defining moment came when she volunteered as a coach for minority small business owners in Cincinnati, igniting a passion for empowering entrepreneurs. Her last venture was working alongside a globally recognized public speaker, mastering high-impact communication, growth strategies, and the mindset required for lasting success. Yet, no matter how far she ventured, her heart remained in the equestrian world and entrepreneurship.

Three women walking a jumper course at Brownland Farms in Franklin, Tennessee.
Close-up of a woman wearing a blue baseball cap with an American flag patch, a pink shirt, and hoop earrings, looking to the side with her arm resting behind her head.

Now, with a renewed purpose, Elaine brings her diverse expertise back to the industry through Stable Vision. Merging insider equestrian knowledge with cutting-edge digital strategy, she’s redefining how equestrian brands stand out, connect, and grow. With a client-first approach and a deep understanding of both tradition and innovation, Stable Vision is setting a new standard in equestrian branding.

When she’s not helping equestrian athletes and businesses turn their vision into reality, Elaine enjoys hiking with her two goofy pitties, Fini and Lily, sharing laughs with her mom—her best friend and biggest supporter—and curling up with a good book on cold or rainy days. She still owns her retired jumper, her partner since age 13, and dreams of returning to the jumper ring in the near future.

Ready to elevate your equestrian brand?

Schedule your complimentary Discovery Call today and receive a full brand, website, and social media audit (a $300 value) to uncover strategies and solutions tailored to your vision and goals!